Stop it from flaking off?!

[crazeejaney.livejournal.com]

I won a The Donnas wristband just a while ago from their site, and it's really pretty :

The pink part [the texts] is kinda flaking off. As you can see, it's that plastic-ish whatever it is you call it [if someone can tell me what it's called, that'd be great.]

Can someone help me?! What can I do to prevent it from coming off? I don't wanna lose the words and leave it just as a orange-yellow wristband. That'd be meaningless =(

Thanks in advance XD